Focus Group for African American SUV Owners

We're looking for adults ages 21–80 in the Irving, Texas area to participate in a paid, in-person research study about vehicles and the car-buying experience.

Your feedback will help us better understand what drivers want and need when shopping for a vehicle and will go directly to designers and engineers working on the next generation of vehicles.

Qualifying Vehicles

We're interested in speaking with people who currently own one of the following vehicles:

Lexus RX
Toyota RAV4
Honda CR-V
Mazda CX-5
Jeep Grand Cherokee
Nissan Murano
Toyota Crown Signia
Toyota Highlander
Acura RDX
Audi Q5
BMW X3
Mercedes-Benz GLC
BMW X5
Mercedes-Benz GLE
Lincoln Nautilus
Genesis GV80
Please answer all screening questions honestly so we can determine whether you are a good fit for the study.

Location
Dallas by Definition
511 E. John W. Carpenter Fwy, Suite 100
Irving, TX 75062

Date & Times
Tuesday, September 15

Choose from one of the following sessions:

3:30 PM – 5:30 PM
6:00 PM – 8:00 PM
Compensation: $375

Participation includes two required phases:

Phase 1: Online Homework — $50

Once recruited, you will complete a brief online homework assignment.

You'll be asked to upload a short video of yourself and your qualifying vehicle and tell us a little about what motivated you to purchase it.

Approximately 5 minutes
Completed entirely online
Must be submitted no later than 48 hours before your scheduled focus group
Receive $50
Phase 2: In-Person Focus Group — $325

You'll participate in a 2-hour, in-person focus group where you'll share your opinions and experiences related to vehicles and the car-buying experience.

Your feedback will go directly to the designers and engineers working on the next generation of vehicles.

Approximately 2 hours
Conducted in person in Irving, TX
Receive $325
Total compensation for completing Phases 1 & 2: $375