Shop-Along Focus Group

We are conducting a market research study to understand how consumers make decisions when shopping for wireless and internet services. This study will help companies improve in-store experiences, product placement, and service offerings for customers like you. Participation involves a one-on-one, in-person Shop-Along at a store in the Boston area.

This study is strictly for research purposes—we are not selling anything. All responses are completely confidential, and your identity will never be linked to your feedback.

Study Details:

Format: In-person, one-on-one shop-along with a moderator
Duration: 60 minutes
Dates: December 8–19, 2025
Location: Boston, Miami (store addresses provided upon scheduling)
Incentive: $150

What to Expect:

- Participants will shop as usual while a moderator observes and asks questions about the experience.
- You will be asked to wear a pair of special eye-tracking glasses, which record where you look in the store. These glasses are simple and safe to wear.
- Sessions require clear, thoughtful feedback—participants should be articulate, expressive, and able to share detailed opinions.

Participant Requirements:

Ages 24–60
Must be involved in household phone/internet decisions