Health Insurance Focus Group

Probe Research is a neutral, third-party, market research and consulting company that helps organizations improve the digital solutions they offer customers and members. We will be filming and looking at the entire insurer website (behind the login) for people who have health insurance through certain companies – we will be looking at what resources and functionality it offers to members. While we will click into sections and pages that hold personal health information, our focus is not on the health data but on design, navigation, content promotion, usability, tools and resources offered by the insurers. Our research removes all personal information and data since that is not our focus and our clients have strict HIPAA procedures. We expect the filming process to take roughly 90 minutes. We will have you log in and then pass over controls for us to then drive the online session.

We expect the study to take roughly 90 minutes. Pay will be $350

Location: Nationwide

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